Brand Design & Photography to Elevate Your Brand

I turn ideas into
ridiculously good
visual journeys
photographs
brand identities
digital experiences
data-driven creativity
bold campaigns
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Creative Services

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Branding &
Visual Identity

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Marketing, Print
& Web Design

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Photography &
Visual Storytelling

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Business Systems
& AI Strategy

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My Projects

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My Projects
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My Projects
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My Projects
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My Projects
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My Projects
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“Kristina and I worked together before she went freelance. When I opened PauHaus, she was one of the first people to show up with great ideas, and not just pretty ones, but the kind that build real community. She’s helped shape events, posters, and concepts that have made the space what it is, and she’s done it all just out of passion. She's the kind of person who gets things done before you even ask, and her energy makes everyone around her want to dream bigger.”
Paulene Aguirre
Founder, PauHaus
“I’ve worked with many creators, and Kristina is easily the best. She’s professional, efficient, and really understands your vision and goals. It’s great to have someone I can confidently rely on for my projects.”
Robert K.
“Working with Kristina transformed my business. As an aesthetician specializing in lymphatic massage, I had no social media presence and no clue how to promote myself online. Kristina helped me build a beautiful, cohesive brand and gave me the strategy to grow. I’ve gone viral multiple times, my client base has exploded, and I now feel confident running things on my own. I can’t recommend her enough.”
Rose
Founder, VIA Skincare
“Kristina is my go-to photographer when I have a special event. She shows up, snaps pictures like a ninja, but we always welcome her each year as one of our own. She has a great eye and captures the most important moments so effortlessly. Candid is her forté.”
Jared
UCLA Psychology
Kristina Gabrielyan, a graphic designer, standing while being photographed at golden hour.

About Kristina

I’m Kristina Gabrielyan, a designer, photographer, and creative strategist based in Los Angeles, regularly working in Joshua Tree and the Mojave High Desert. I combine formal design training with a curious eye to create distinctive brands, websites, and photographs that tell your story with intention and personality.

Off the clock, I’m hunting for Bigfoot, shooting film, catching live music or comedy, or reading my 472nd self-help book... still convinced the next one will change my life.

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You Probably Have Questions...

Can you help with my brand and photograph it too?

Yes! With formal design training and years of industry experience, I’ve helped small businesses build their brands from the ground up. As both your designer and photographer, I carry that creative direction through your identity, imagery and marketing materials. Everything feels connected, with one creative partner who knows your vision inside out.

What if I know my business needs a refresh, but I don’t know where to start?

You don’t need to arrive with everything figured out. Send an inquiry through the form below, and we’ll arrange a free consultation to talk about your business, what’s working and what needs attention. I’ll help identify your priorities, including opportunities you may not have considered, then put together a proposed scope and next steps.

What does working with you look like?

I get invested in the projects I take on. I care about seeing your ideas come to life, and I bring creative enthusiasm, organization and regular check-ins to keep things moving. Expect questions, honest conversations and occasionally a little homework. It’s a collaboration, after all. I’m easygoing about the process and serious about the work.

What do you need from me before we begin?

Your goals, existing materials and a realistic idea of your budget and timing. Logos, photos, website links, past campaigns, references, that folder you haven’t opened in three years: send it over. We’ll agree on the scope, schedule and payment terms before work begins, then I’ll review everything and work out what we can build on.

How do feedback and revisions work?

We can exchange feedback by email or talk it through on a check-in call. I often find a conversation helps us get to the heart of what you mean, especially when something feels off but you can’t quite explain why. Your proposal outlines the revision rounds included, and we’ll discuss any additional work before moving forward.

Can we start small and build from there?

Absolutely. We can break the work into phases based on your priorities, budget and timing. I’ll help identify what needs attention first and what can wait, then build a proposal around those steps. You don’t have to tackle everything at once.

Where do you work, and can we collaborate remotely?

I’m based in North Hollywood, Los Angeles, and work across Southern California, including Joshua Tree, Yucca Valley, Landers and the Mojave High Desert. Design projects can be handled fully remotely, and photography outside these areas can be discussed based on location and availability. I do love to travel, though!

How do you use AI, and can my project be done without it?

Absolutely, your project can be done without generative AI. I explored it extensively when it first emerged, and some of that experimentation lives in my portfolio. These days, I’m more selective and prefer a hands-on approach rooted in craftsmanship and human perspective. For brand imagery, I’d much rather photograph the real thing on digital or film, then bring those images into your designs. If a specific use of generative AI could help your project, we’ll discuss it first.

Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together

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Let's Work Together
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Let's Work Together
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Let's Work Together
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Let's Work Together
Let's see how I can help.

Got a project, a half-baked idea, or a brand having an identity crisis? Tell me what you’re working on, what you need, and when you need it. Bonus points for a heads-up on the level of creative chaos.

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