Visual Designer ✦ Brand Storyteller ✦ photographer
I turn ideas into
ridiculously good
visual journeys
brand identities
AI-powered art
data-driven creativity
bold campaigns
Start a Project

Creative Services

Purple vector icon of the thumbprint, representing brand identity and branding design.

Branding &
Visual Systems

Purple vector icon of the play button, representing video content, a photograph of a mountain and the sun, representing photography and a music icon, representing media in general.

Campaigns
& Content

Purple vector icon of a spark orbiting another spark, similar to a nucleus, how AI works

AI Design
& Strategy

Purple vector icon of the aperture of a photo's lens contracting or opening, representing photography.

Photography &
Visual Storytelling

learn more here

My Projects

–
My Projects
–
My Projects
–
My Projects
–
My Projects
–
My Projects
–
“Kristina and I worked together before she went freelance. When I opened PauHaus, she was one of the first people to show up with great ideas, and not just pretty ones, but the kind that build real community. She’s helped shape events, posters, and concepts that have made the space what it is, and she’s done it all just out of passion. She's the kind of person who gets things done before you even ask, and her energy makes everyone around her want to dream bigger.”
Paulene Aguirre
Founder, PauHaus
“I’ve worked with many creators, and Kristina is easily the best. She’s professional, efficient, and really understands your vision and goals. It’s great to have someone I can confidently rely on for my projects.”
Robert K.
“Working with Kristina transformed my business. As an aesthetician specializing in lymphatic massage, I had no social media presence and no clue how to promote myself online. Kristina helped me build a beautiful, cohesive brand and gave me the strategy to grow. I’ve gone viral multiple times, my client base has exploded, and I now feel confident running things on my own. I can’t recommend her enough.”
Rose
Founder, VIA Skincare
“Kristina is my go-to photographer when I have a special event. She shows up, snaps pictures like a ninja, but we always welcome her each year as one of our own. She has a great eye and captures the most important moments so effortlessly. Candid is her forté.”
Jared
UCLA Psychology
Kristina Gabrielyan, a graphic designer, standing while being photographed at golden hour.

About Kristina

I’m Kristina Gabrielyan, a designer, photographer, and creative strategist based in Los Angeles, regularly working in Joshua Tree and the Mojave High Desert. I combine formal design training with a curious eye to create distinctive brands, websites, and photographs that tell your story with intention and personality.

Off the clock, I’m hunting for Bigfoot, shooting film, catching live music or comedy, or reading my 472nd self-help book... still convinced the next one will change my life.

GET The Full Backstory

Frequently Asked Questions

What design and photography services do you offer?

I’m Kristina Gabrielyan, a brand designer and photographer in Los Angeles. I offer brand strategy and identity design, logo design, marketing and print design, web design, and campaign content, along with photography for brands, products, events, portraits, pets, families, newborns, elopements, and save the dates. You can hire me for a focused project or bring design and photography together for a cohesive visual direction.

Where are you based, and do you travel for projects?

I’m based in North Hollywood, Los Angeles, and regularly travel to Joshua Tree, Yucca Valley, Landers, and the surrounding Mojave High Desert. Other destinations are available to travel to upon request. Photography projects are scheduled around location and availability. I also work remotely with design clients beyond Southern California.

Do you offer photography in Joshua Tree and the High Desert?

Yes. I’m available for event coverage, lifestyle shoots, brand and portrait sessions, and elopements in Joshua Tree, Yucca Valley, Landers and nearby High Desert communities. Share your preferred dates, location, and the kind of shoot you have in mind so we can discuss the details.

Can I hire you for both brand design and photography?

Yes! I offer brand design and photography together to give your business a cohesive visual identity, from your logo and color palette to the photos on your website and social media. As your designer and photographer, I develop the creative direction and plan each shoot around your brand’s personality, audience, and marketing needs. You get custom photography that complements your design, with one creative partner guiding the process.

What’s included in a brand identity project?

Your scope is tailored to your business and the materials you need. It can include brand strategy, messaging and voice, logo variations, a color palette, typography, and a style guide for using your identity. Social templates, packaging, marketing materials, a website, and photography can be added where relevant. We agree on deliverables before the project begins.

Do you design websites?

Yes. I design and build custom websites on Webflow, WordPress, and Shopify, with mobile-first layouts, SEO foundations, and launch support. I can build a site around your new brand identity or refresh the one you have.

Do you use AI in your design work?

I sometimes use AI selectively for brainstorming, concept exploration, and image experimentation when it suits the project. I direct and refine the work, with tools chosen around your goals and intended use. If you prefer a project without generative AI, like I do, let me know when you inquire.

How do I start a project with Kristina Gabrielyan?

Send me a message through the inquiry form on my Services page, telling me a little about your business, what you need, your preferred timing, and your approximate budget. We’ll discuss scope, availability, and next steps.

Let's Work Together
–
Let's Work Together
–
Let's Work Together
–
Let's Work Together
–

Let's Work Together

–
Let's Work Together
–
Let's Work Together
–
Let's Work Together
–
Let's Work Together
Let's see how I can help.

Got a project, a pitch, or a really good meme? Fill out the form below and I’ll get back to you faster than you can say ‘Epstein didn’t—nevermind.’

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.