I'm Kristina. I've been designing since 13, when a well-intentioned family member burned me a totally legitimate Adobe Photoshop disc they definitely did not download from a sketchy corner of the internet. (Those were the days, eh?) I even begged my parents for an architectural and interior design software to create my dream homes—unknowingly setting the foundation for my obsession with color theory, composition, and design thinking. After working at an art fabrication and interior design studio, I found myself at the intersection of graphic and interior design—two worlds I loved. But I decided to take a detour and finish my degree, graduating in the unfortunate year of 2020 from CSUN with a BA in Art and an emphasis in Communication Design. Go Matadors!
I immediately jumped into the workforce, joining the global department of AIDS Healthcare Foundation (AHF), a leading nonprofit tackling HIV/AIDS worldwide. There, I approached sensitive topics like safe sex and women’s health with creativity and care—while keeping global cultural nuances in mind. Though the impact of my work wasn’t always visible, knowing I was helping save lives through engaging, accessible design made it deeply fulfilling. One day, my supervisor told me I should start my own company, noting my ambition and insatiable curiosity. So, I did.
After four years at AHF, I took the leap into freelancing and have since worked with the hospitality industry and small businesses to help them thrive through strategic, eye-catching design. I founded Synthesis Creative Co. as a way to channel my love for entrepreneurship and explore the evolving world of AI-driven art and design. Across all my work, I strive to push boundaries—crafting visuals and narratives that demand attention and spark genuine engagement. I merge timeless design principles with psychological insights and cutting-edge AI tools, always infusing my work with a touch of unexpected wit.
Close-up of a human hand with fair skin, vivid red almond-shaped nails, and a sleek robotic hand reaching towards each other, illuminated by cool blue lighting against a dark cracked background. Modern creativity meets futuristic technology.· Through a strategic fusion of data-driven marketing, impactful design, and emerging technologies, I deliver high-performance results while leading cross-disciplinary collaborations.
· Delivered a 150% average increase in digital visibility across platforms within six months by leveraging psychological insights, trend analysis, and narrative-led branding.
· Orchestrated viral campaigns surpassing 1M+ views and 200% engagement spikes, driven by timely content, trend fluency, and audience psychology.
· Elevated client conversion rates by 40% through tailored brand experiences and precision-targeted campaigns that resonate emotionally and strategically.
· Translated complex public health issues into visually compelling campaigns, making sensitive topics like HIV retention and condom use globally relatable and locally impactful.
· Created culturally resonant design materials across continents—Africa, Europe, South America, and the U.S.—boosting audience engagement by ~30%.
· Led creative direction for the Girls Act campaign, transforming educational messaging into bold, disruptive media that drove a 45% rise in engagement and clinic visits.
· Oversaw project lifecycles from inception to delivery—managing budgets, timelines, and procurement—leading to a ~20% reduction in delays.
· Optimized internal operations and workflows, accelerating project turnaround time by ~15%.
· Handled accounts payable/receivable and monthly reconciliations with a 95% average accuracy rate.
· Spearheaded weekly performance reviews to monitor engagement, resulting in a 10% boost in client retention and 5% revenue growth.