AIDS Healthcare Foundation
2020–2023
Creative Direction
Visual Identity & Illustrations
Art Direction & Logo
Promotional Materials
Translations
International Day of the Girl Child (October 11) is a global observance declared by the United Nations to spotlight the unique challenges girls face worldwide—limited access to education, healthcare, legal rights, and protection from violence and discrimination. More than just raising awareness, the day also recognizes the growing role of girls and young women in shaping policies, programs, and advocacy efforts. For the AIDS Healthcare Foundation (AHF), this mission aligns with our commitment to gender equity, ensuring girls have the resources, education, and support needed to break systemic barriers.
Each year, we adapt to the evolving global conversation by aligning with the UN’s chosen theme, updating messaging, artwork, and colors to resonate across cultures. However, translation challenges often arise, requiring collaboration with in-country teams to ensure slogans are impactful and culturally relevant. This dynamic approach allows us to keep campaigns fresh, engaging, and most importantly, effective—ensuring that girls everywhere feel seen, heard, and empowered.
The design treatments over the years feature bright, cheerful visuals aimed at promoting empowerment, rights, and advocacy for young girls. The designs use playful typography, vibrant colors, and childlike elements like rainbows, sun motifs, and megaphones to convey positive, uplifting messages about equality, future empowerment, and giving girls a voice.