AIDS Healthcare Foundation
2023
Creative Direction
Visual Identity
Art Direction & Logo
Promotional Materials
Translations
Menstrual Hygiene Day (May 28) was created by WASH United in 2013 to raise awareness about menstrual health, tackle stigma, and improve access to education and hygiene. While organizations like WHO continue to push for better menstrual health policies, the AIDS Healthcare Foundation (AHF) expanded the conversation by rebranding it as Menstrual Health Day—a campaign highlighting the bigger picture of cultural taboos, misinformation, and lack of resources that keep many girls from attending school.
AHF's MHD campaign started in early 2021 and continues to be celebrated every year in over 17 different countries around the world.
To make the campaign more approachable, we moved away from blood imagery, which can feel too intense, and instead used a simple floral-inspired dot to represent both menstruation and hygiene. A blue color palette reinforced feelings of cleanliness and accessibility. With the addition of “End the Stigma” messaging, the campaign shifted from just raising awareness to actively challenging the barriers that make periods a source of shame. The response has been overwhelmingly positive, sparking more conversations and growing into a larger movement for menstrual equity.
